Author Bryan M. Powell

Okay, you’re booked in a half dozen locations, that’s great. Congratulations! Now what? After you and the bookstore go through the trouble of scheduling a book signing event, the absolute worst thing that can happen is nothing. You go to your event, set up your display, take a seat and wait. After an hour of boredom punctuated by an occasional customer asking for directions to the fiction section, you begin to wonder if there is not a better way to spend your Saturday afternoon; cleaning out the garage, dusting the baseboards, or organizing your sock drawer. It suddenly dawns on you that if you want people to come to your event, it’s up to you to make it happen, and online promotion is the best way to put it in front of your target audience with only a small investment of time and money. Without making too many assumptions such…

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